Marketing management :
Kotler, Philip.
Marketing management : analysis, planning, implementation, and control / Philip Kotler. - 8th ed. - New Delhi : Prentice-Hall, c1994. - xxix, 801 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
8120308778
Marketing--Management.
658.8 / KOM 1994
Marketing management : analysis, planning, implementation, and control / Philip Kotler. - 8th ed. - New Delhi : Prentice-Hall, c1994. - xxix, 801 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
8120308778
Marketing--Management.
658.8 / KOM 1994