Consumer behavior :
Solomon, Michael R.
Consumer behavior : buying, having, and being / Michael R. Solomon. - 6th ed. - New Delhi : Pearson/Prentice Hall, c2004. - xviii, 621 p. : col. ill., col. maps ; 29 cm.
Includes bibliographical references and indexes.
8131706346
Consumer behavior.
658.8 / SOC 2004
Consumer behavior : buying, having, and being / Michael R. Solomon. - 6th ed. - New Delhi : Pearson/Prentice Hall, c2004. - xviii, 621 p. : col. ill., col. maps ; 29 cm.
Includes bibliographical references and indexes.
8131706346
Consumer behavior.
658.8 / SOC 2004