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Principles of marketing /

McDaniel, Carl N.,

Principles of marketing / Carl N. McDaniel, Lamb, Charles W. & Hair, Joseph F. - New Delhi : Cengage Learning, c2008. - 600 p. ; 24 cm.

Includes index.

ISBN: 9788131509821

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / MCP 2008

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