Services marketing :
Lovelock, Christopher H.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. - 5th ed. - Delhi : Pearson/Prentice Hall, c2004. - xviii, 652 p. : ill., map ; 24 cm.
Includes bibliographical references and indexes.
0131138650 8129704536
Professions--Marketing.
Service industries--Marketing.
658.8 / LOS 2004
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. - 5th ed. - Delhi : Pearson/Prentice Hall, c2004. - xviii, 652 p. : ill., map ; 24 cm.
Includes bibliographical references and indexes.
0131138650 8129704536
Professions--Marketing.
Service industries--Marketing.
658.8 / LOS 2004