A preface to marketing management /

Peter, J. Paul.

A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr. - 8th ed. - Boston : Irwin/McGraw-Hill, c2000. - xviii, 318 p. : ill. ; 24 cm. - The Irwin/McGraw-Hill series in marketing .

Includes bibliographical references and index.

0073661511


Marketing--Management.

658.8 / PEP 2000
Last Updated on 16 October 2024
Copyright © Eastern University Library 2024