The branded mind :
Du Plessis, Erik.
The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand / Erik du Plessis. - London ; Philadelphia : Kogan Page, c2011. - xvii, 251 p. : ill. ; 25 cm.
Includes bibliographical references (p. [245]-246) and index.
9780749461256 074946125X 9780749462987 0749462981
Neuromarketing.
Advertising--Psychological aspects.
Marketing--Psychological aspects.
Branding (Marketing)
658.8 / PLB 2011
The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand / Erik du Plessis. - London ; Philadelphia : Kogan Page, c2011. - xvii, 251 p. : ill. ; 25 cm.
Includes bibliographical references (p. [245]-246) and index.
9780749461256 074946125X 9780749462987 0749462981
Neuromarketing.
Advertising--Psychological aspects.
Marketing--Psychological aspects.
Branding (Marketing)
658.8 / PLB 2011