Consumer behavior /
Schiffman, Leon G.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 8th ed. - New Delhi: Pearson Prentice Hall, c2004. - xxiv, 587, [67] p. : col. ill. ; 27 cm.
Includes bibliographical references and indexes.
8120323505
Consumer behavior.
Motivation research (Marketing)
658.8 / SCC 2004
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 8th ed. - New Delhi: Pearson Prentice Hall, c2004. - xxiv, 587, [67] p. : col. ill. ; 27 cm.
Includes bibliographical references and indexes.
8120323505
Consumer behavior.
Motivation research (Marketing)
658.8 / SCC 2004