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Marketing practices in developing economy :

Dholakia, Ruby Roy

Marketing practices in developing economy : cases from South Asia / Ruby Roy Dholakia ; Sayed Ferha Anwart and Khalid Hasan. - New Delhi : PHI Learning, c2009. - xix, 308 p. : ill. ; 24 cm.

Includes bibliographical references.

ISBN: 9788120337824

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / DHM 2009

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