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Marketing models /

Lilien, Gary L., 1946-

Marketing models / Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy. - New York. : Prentice-Hall, c1992. - xv, 803 p. : ill. ; 25 cm.

Includes bibliographical references (p. 715-776) and indexes..

ISBN: 9788120314757

Subjects--Topical Terms:
Marketing--Management.

Dewey Class. No.: 658.8 / LIM 1992

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