Loyalty myths :
Timothy L. Keiningham
Loyalty myths : hyped strategies that will put you out of business-- and proven tactics that really work / Timothy L. Keiningham [et al.]. - Hoboken, N.J. : John Wiley & Sons, c2006. - xvii, 254 p. : ill. ; 24 cm.
Loyalty myths that subvert company goals -- Loyalty myths contaminating company management practices -- Myths about customers: their needs, behaviors and referrals -- Myths concerning loyalty programs -- Myths about loyalty, share of business, and profitability -- Loyalty myths regarding employees -- The foundations of customer loyalty -- The right way to manage for customer loyalty.
0471743151 9780471743156
Customer loyalty.
658.8 / KEL 2006
Loyalty myths : hyped strategies that will put you out of business-- and proven tactics that really work / Timothy L. Keiningham [et al.]. - Hoboken, N.J. : John Wiley & Sons, c2006. - xvii, 254 p. : ill. ; 24 cm.
Loyalty myths that subvert company goals -- Loyalty myths contaminating company management practices -- Myths about customers: their needs, behaviors and referrals -- Myths concerning loyalty programs -- Myths about loyalty, share of business, and profitability -- Loyalty myths regarding employees -- The foundations of customer loyalty -- The right way to manage for customer loyalty.
0471743151 9780471743156
Customer loyalty.
658.8 / KEL 2006