Creating powerful brands in consumer, service and industrial markets /
De Chernatony, Leslie, 1953-
Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald. - 3rd ed. - Delhi: Elsevier/Butterworth-Heinemann, c2003. - xvii, 467 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0750659807 9788131204351 8131204359
Brand name products--Planning.
Branding (Marketing)
658.8 / CHC
Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald. - 3rd ed. - Delhi: Elsevier/Butterworth-Heinemann, c2003. - xvii, 467 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0750659807 9788131204351 8131204359
Brand name products--Planning.
Branding (Marketing)
658.8 / CHC