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Marketing research :

Shao, Alan T.

Marketing research : an aid to decision making / Alan T. Shao, Kevin Zheng Zhou. - India ed. - New Delhi : Cengage Learning, c2007. - 403 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 9788131507872

Subjects--Topical Terms:
Marketing research.

Dewey Class. No.: 658.83 / SHM 2007

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