Branding your business :
Hammond, James, 1952-
Branding your business : [promote your business, attract customers, build your brand through the power of emotion] / James Hammond. - Rev. ed. - London ; Philadelphia, PA : Kogan Page, 2011. - vii, 276 p. ; ill. ; 22 cm.
Rev. ed. of: Branding your business : promoting your business, attracting customers and standing out in the market place. 2008. Subtitle from cover.
Includes bibliographical references and index.
9780749462963 0749462965 9780749463021 0749463023
Branding (Marketing)--Management.
Consumer behavior.
Brand name products--Psychological aspects.
Senses and sensation.
Communication in marketing.
658.8 / HAB 2011
Branding your business : [promote your business, attract customers, build your brand through the power of emotion] / James Hammond. - Rev. ed. - London ; Philadelphia, PA : Kogan Page, 2011. - vii, 276 p. ; ill. ; 22 cm.
Rev. ed. of: Branding your business : promoting your business, attracting customers and standing out in the market place. 2008. Subtitle from cover.
Includes bibliographical references and index.
9780749462963 0749462965 9780749463021 0749463023
Branding (Marketing)--Management.
Consumer behavior.
Brand name products--Psychological aspects.
Senses and sensation.
Communication in marketing.
658.8 / HAB 2011