The new strategic brand management :
Kapferer, Jean-Noël.
The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer. - 4th ed., New ed. - London ; Philadelphia : Kogan Page, 2008. - xv, 560 p. : ill. ; 25 cm.
Includes bibliographical references (p. [531]-544) and index.
9780749450854 0749450851 8175544406 9788175544406
Brand name products--Management.
658.8343 / KAN 2009
The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer. - 4th ed., New ed. - London ; Philadelphia : Kogan Page, 2008. - xv, 560 p. : ill. ; 25 cm.
Includes bibliographical references (p. [531]-544) and index.
9780749450854 0749450851 8175544406 9788175544406
Brand name products--Management.
658.8343 / KAN 2009