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Marketing research /

Burns, Alvin C.

Marketing research / Alvin C. Burns, Ronald F. Bush. - 5th ed. - New Delhi : Pearson/Prentice Hall, 2006. - 665 p. ; 26 cm.

"SPSS integration"-- Pref.

Includes bibliographical references and index.

ISBN: 0131477323 9788131709375

Subjects--Uniform Titles:
SPSS for Windows.

Subjects--Topical Terms:
Marketing research.

Dewey Class. No.: 658.83 / BUM 2006

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