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Marketing strategy :

Jain, Subhash C.

Marketing strategy : planning, implementation and control / Subhash C. Jain, - New Delhi : Cengage learning, c2004 - 673 p. ; 24 cm.

Includes index.

ISBN: 9788131505434

Subjects--Topical Terms:
Marketing strategy

Dewey Class. No.: 658.4 / JAM 2004

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