Brandsimple :
Adamson, Allen P.
Brandsimple : how the best brands keep it simple and succeed / Brand simple Allen P. Adamson. - 1st ed. - New York : Palgrave Macmillan, 2006. - xxv, 230 p. : ill. ; 25 cm.
Includes index.
1403974055 9781403974051
Brand name products--Philosophy.
Brand name products--Planning.
Business names--Philosophy.
658.8 / ADB 2006
Brandsimple : how the best brands keep it simple and succeed / Brand simple Allen P. Adamson. - 1st ed. - New York : Palgrave Macmillan, 2006. - xxv, 230 p. : ill. ; 25 cm.
Includes index.
1403974055 9781403974051
Brand name products--Philosophy.
Brand name products--Planning.
Business names--Philosophy.
658.8 / ADB 2006