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Strategic marketing for nonprofit organizations /

Andreasen, Alan R., 1934-

Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler. - 7th ed. - New Delhi : PHI Learning, c2008. - xxii, 504 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780131753723 013175372X 9788120338906

Subjects--Topical Terms:
Nonprofit organizations--Marketing.

Dewey Class. No.: 658.8 / ANS 2008

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