Brand warfare :
D'Alessandro, David F.
Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players / David F. D'Alessandro, with Michele Owens. - New Delhi : Tata McGraw-Hill, c2001. - xviii, 185 p. ; 24 cm.
Includes index.
0070584141
Brand name products.
Product management.
658.8 / DAB 2001
Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players / David F. D'Alessandro, with Michele Owens. - New Delhi : Tata McGraw-Hill, c2001. - xviii, 185 p. ; 24 cm.
Includes index.
0070584141
Brand name products.
Product management.
658.8 / DAB 2001