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Strategic brand management /

Elliott, Richard H.

Strategic brand management / Richard Elliott, Larry Percy. - Oxford ; New York : Oxford University Press, 2007. - xiv, 265 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 0199260001 9780199260003

Subjects--Topical Terms:
Product management.
Strategic planning.

Dewey Class. No.: 658.8 / ELS 2007

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