Brand rejuvenation :
Lehu, Jean-Marc.
Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / Jean-Marc Lehu ; [translated by Anglia Translations]. - London ; Philadelphia : Kogan Page, 2006. - xii, 252 p. : ill. ; 25 cm.
Includes bibliographical references (p. [225]-234) and index.
0749445661 9780749445669
Product management.
Product life cycle.
Branding (Marketing)--Management.
658.56 / LEB 2006
Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / Jean-Marc Lehu ; [translated by Anglia Translations]. - London ; Philadelphia : Kogan Page, 2006. - xii, 252 p. : ill. ; 25 cm.
Includes bibliographical references (p. [225]-234) and index.
0749445661 9780749445669
Product management.
Product life cycle.
Branding (Marketing)--Management.
658.56 / LEB 2006