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The brand mindset /

Knapp, Duane E.

The brand mindset / Duane E. Knapp. - New Delhi: Tata McGraw Hill, c2000. - xxiii, 277 p.: ill.; 23 cm.

Includes bibliographical references and index.

ISBN: 0070584842

Subjects--Topical Terms:
Brand

Dewey Class. No.: 658.8 / KNB 2000

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