A branded world :
Levine, Michael, 1954-
A branded world : adventures in public relations and the creation of superbrands / Michael Levine. - Hoboken, N.J. : J. Wiley, c2003. - xi, 260 p. ; 24 cm.
Includes bibliographical references (p. 253) and index.
0471263664
Brand name products--United States.
Public relations--United States.
659.2 / LEB 2003
A branded world : adventures in public relations and the creation of superbrands / Michael Levine. - Hoboken, N.J. : J. Wiley, c2003. - xi, 260 p. ; 24 cm.
Includes bibliographical references (p. 253) and index.
0471263664
Brand name products--United States.
Public relations--United States.
659.2 / LEB 2003